About us
Route10 was founded in 2024 by a visionary team of AI experts. We're driving a future where commercial fleets can seamlessly transition to electric vehicles, significantly cutting carbon emissions while maximizing operational efficiency.
Our mission? To empower fleet operators with the tools they need to adopt electric vehicles confidently, without compromising performance or customer service.
Commercial fleets contribute to nearly one-third of all transportation emissions, yet operators face valid concerns: Will electric vehicles meet service demands? Can they lower costs while still delivering excellence? Route10’s AI-driven platform offers a solution.
Leveraging cutting-edge artificial intelligence, our platform analyses every factor that impacts electric vehicle performance — from battery capacity, driving patterns, and terrain to climate conditions and the charging network. The result? A finely-tuned service plan optimized for both efficiency and reliability. But we don’t stop there. Route10 goes beyond vehicle support, factoring in customer demands and operational costs to craft a highly optimized resource allocation plan. It's not just about going electric—it's about elevating your service, sustainably and costs effectively.
Meet the Team
Felix Cameron - CEO
Felix has 25 years experience in AI, having completed a BSc in AI in 1996.
A highly skilled AI consultant as well as roles as CEO and CTO, Felix has worked on large-scale AI projects for organisations including Yodel and Transport Infrastructure Ireland as well as numerous other business verticals, including banking & finance, property, critical infrastructure, facilities management and e-commerce.
Chris Raymond - CTPO
Chris has 15 years’ experience in the technology industry, working in senior roles across technology, product, marketing and operations.
A graduate of St Andrews, Chris is a product designer and AI developer. He has worked in industries including field services, hospitality and property and rolled out technology transformations for FTSE 350 companies in the UK and Europe.
Alina is a deep learning expert with a PhD in Mathematical Modelling, specializing in optimization tasks.
An ex-McKinsey professional, she excels in devising and implementing advanced data-driven strategies to optimize business processes.
Stuart has over three decades of experience in sales, marketing, and business development across multiple sectors including travel & transport
A former Partner at Beechbrook capital Michiel has over 25 years experience in Corporate & Structured Finance, including spells at KPMG and ING.
Michiel holds an MSc in Financial Economics and advises our team on investment and governance strategies.
Is the winner of ROLE MODEL STHLM 2023. She is C-Level leader, Business & Pitch Coach/Senior advisor to a variety of Startups/Scaleups.
She has held senior sales and operational positions at Bonnier Fastigheter AB. She provides advise on equality and diversity to Route10 as well as business coaching support.